Wednesday, March 10th, 2010

Why I Use Wordpress For My Website Work

September 9, 2009 by Brian  
Filed under Professional

If you have looked at my list of client links in the sidebar then you realize that nearly all of the website clients that I have are using Wordpress as their content management system (CMS). Here’s why…

Many of these same clients had previously been using expensive custom-built websites made with either Dreamweaver or the old Microsoft Front Page. Many of them were struggling with making even simple updates to their site. All of them wanted a simple, easy to manage alternative to their existing website frustrations. So, I installed Wordpress as their CMS.

It’s easy to set-up. Easy to use. Easy to learn. This makes it perfect for people who don’t want to be tied to a webmaster to make changes. Wordpress is ideal for small businesses and non-profits needing a web presence but don’t have the budget for something more complex or custom-built.

I also love Wordpress because of all the great plugins than enhance functionality and search engine optimization (SEO). Literally with a couple of click, I can install plugins and themes that allow me to give each site a customized look and feel, improve the visitor experience and more.

Once the client site is set-up and customized then it’s up to the client to maintain the content freshness. I also offer my services to help in this area by training them on how to make posts, pages, add photos, embed video, use tags and categories, etc. I also recommend that they follow my Content Publishing Plan that makes the job of posting fresh content a LOT easier.

When these clients out-grow their Wordpress CMS then I recommend they look at Joomla, which is another open-source CMS for more sophisticated ecommerce websites with greater requirements. But then… it also takes longer to learn how to use than Wordpress.

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